about us

There are 45 specialists in the freedthinkers network, based mainly in Joburg & Cape Town.

Our backgrounds vary from advertising to international relations, from psychology to statistics. Our diversity is our strength.

Freedthinkers is 52% female owned, 26% black female owned. We are rated as B-BBEE Level Two.

We were formed in 2001 with the purpose of opening minds to new possibilities.

our three partners are:

  • pippa

    pippa kapelus


    After a BA in Social Work, Pippa's curiosity got the better of her & she entered the research industry with KLA, becoming their senior analyst.

    In 2002 she joined Freedthinkers & is now the partner heading up Freedthinkers Insights, ensuring the research we undertake is the foundation stone for strategy & impact.

    Pippa leads assignments for some of the country's biggest brands, from telecoms & media, to finance & beverages. She also leads international projects in media, health & nutrition.

  • mike

    mike freedman


    Following a career in advertising as an award-winning copywriter & creative director, Mike founded Freedthinkers in 2000 to explore what is, what can be & how to get there.

    His job is to grow culture & brands through collaborative & co-creative processes with our clients. This ranges from the direction a start-up should take to the vision for a city.

    Mike is also a published author & writes regular pieces of freedthinking about culture, brands & strategy.

  • june

    june josephs-langa


    With a Masters Degree in International Relations, June went to Department of Foreign Affairs where she became the UN negotiator. She has 16 years experience in the development sector & until March 2012 was CEO of South Africa's environmental agency.

    June joined us to head up Freedthinkers Impact, assessing impact upon society & the environment, while exploring how this impact can be more positive.

    Her work ranges from the impact a city makes to the global impact of vector borne disease treatment.

our values & beliefs

“Real generosity toward the future lies in giving all to the present.” - Albert Camus